档案机构微信推文行业辨识度之省思  

Reflection for the Industry Identification of WeChat Tweets in Archives Organization

作　　者：陈祖芬 Chen Zufen(School of Culture and Communication,Putian University,Putian,Fujian,351100)

机构地区：[1]莆田学院文化与传播学院,福建莆田351100

出　　处：《档案与建设》2020年第4期16-20,共5页Archives & Construction

基　　金：国家社科基金一般项目“档案机构微信服务质量优化研究”(项目批准号:17BTQ075)阶段性研究成果。

摘　　要：档案机构微信推文的行业辨识度是档案机构微信质量建设的重要组成部分。文章用例证法从行政性、文化性和娱乐化三方面分析了档案机构微信推文行业辨识度问题产生原因。基于议程设置原理对档案机构微信推文推送优先度提出建议,从"多推档案事"和"多用档案说事"两个角度提出解决档案机构微信推文内容行业辨识度问题的方法,融入历史主义思想和档案表征解决档案机构微信推文形式创新问题。The industry identification of the WeChat tweets in the archives organization is an important part of archives WeChat quality construction.This paper analyzes the causes of the industry identification of WeChat tweets in archives institutions,from the aspects of administration,culture and entertainment,by using the illustration method.Based on agenda-setting theory,the paper puts forward suggestions on the pushing priority of WeChat tweet of the archives organization.It also proposes some methods to solve the industry identification problem of the content of the archives WeChat tweet from“pushing more tweets about archives”and“using more archives to write tweets”.And Historicism and archival appearing characterization are proposed to solve the form innovation of the archives WeChat tweet.

关 键 词：档案机构微信 推文 行业辨识度 档案性 议程设置 

分 类 号：G273.5[文化科学—档案学]