兼并模式下再制造O2O供应链运作决策研究  

Research on the Operational Decisions of Remanufacturing in the O2O Supply Chain under Merger Models

作　　者：魏锋 陈宏[1] 张峰 Wei Feng;Chen Hong;Zhang Feng(School of Management and Economics,University of Electronic Science and Technology of China,Chengdu 611731,China)

机构地区：[1]电子科技大学经济与管理学院,成都611731

出　　处：《技术经济》2020年第3期94-101,128,共9页Journal of Technology Economics

基　　金：国家自然科学基金面上项目“O2O业务模式下的供应链参与者决策和协调机制及方法的研究”(71472026)。

摘　　要：零售商之间的兼并普遍存在于商业活动中,涉及两种情景下的O2O(online to offline)供应链决策模型:兼并前,制造商提供一种产品(包括新产品和再制造品)给两个零售商(模型P);兼并后,制造商将此产品批发给一个更强大的双线经营的零售商(模型M)。研究表明:模型P中新产品数量低于模型M,但再制造品数量高于模型M;与模型P相比,模型M提高了双线经营的零售商的经济效益,但削减了制造商和产业的利润。Mergers between retailers are common in business activities and involve the O2 O(online to offline)supply chain decisionmaking model under two scenarios:the manufacturer provides one product(both new and remanufactured)to two retailers,respectively,in a premerger scenario(Model P);the manufacturer wholesales the product but only to a stronger dual-line retailer in a merger scenario(Model M).The results show that the quantity of new products in Model P is lower than that in Model M,while the quantity of remanufactured products is higher than that in Model M.When compared to Model P,Model M improves the dual-line retailers’financial performance while cutting into manufacturer and industry profits.

关 键 词：兼并 再制造 运作决策 O2O供应链 

分 类 号：F064.1[经济管理—政治经济学]