Textile intangible cultural heritage highly favored by international brands  

出　　处：《China Textile》2020年第3期61-61,共1页中国纺织（英文版）

摘　　要：Yang Huazhen,the national inheritor of Tibetan weaving and lace stitch embroidery craftsmanship,and an ambassador for the promotion of China textile intangible cultural heritage,was invited to design cleansing oil bottle patterns for Japanese cosmetic brand Shu uemura 6 years ago.Since then,he has been invited to cooperate with Starbucks,Van Gogh Museum,Suofeiya home,etc.This year,Yang Huazhen cooperates with luxury brand Hermes.In the cooperation with major brands,in addition to Yang Huazhen’s design,the profound cultural connotation behind her works is often more attractive to other party.

关 键 词：ATTRACTIVE PROMOTION HERITAGE 

分 类 号：F42[经济管理—产业经济]