城市共享自行车使用者满意度测评研究  

Research on the survey of bike-sharing user’s satisfaction

作　　者：伍雄斌 林雨平[2] 赵磊 潘睢 WU Xiongbin;LIN Yuping;ZHAO Lei;PAN Ju(Fujian Chuanzheng Communications College,Fuzhou 350007,China;Jinshan College of Fujian Agriculture and Forestry University,Fuzhou 350002,China;Beijing E-Hualu Information Technology Co.,Ltd.,Beijing 100043,China)

机构地区：[1]福建船政交通职业学院,福建福州350007 [2]福建农林大学金山学院,福建福州350002 [3]北京易华录信息技术股份有限公司,北京100043

出　　处：《延边大学学报（自然科学版）》2020年第1期90-94,共5页Journal of Yanbian University（Natural Science Edition）

基　　金：福建省中青年教师教育科研项目(JAT191175,JT180851);福建船政交通职业学院科教发展基金资助项目(20200104);福建农林大学金山学院教科研项目(z170402)。

摘　　要：为研究共享自行车使用者的满意度,提升使用者的出行体验,运用结构方程模型理论建立了一种共享自行车使用者满意度的测评模型,并在问卷调查的基础上采用极大似然估计方法拟合验证了模型的有效性.共享自行车使用满意度影响因素的关联性分析结果表明,影响共享自行车使用满意度的因素的大小顺序依次是舒适性、有形性、经济性、便利性和企业服务,其中舒适性、有形性、经济性对满意度有显著影响.In order to investigate the bike-sharing user’s satisfaction and improve the user’s travel experience,the survey of bike-sharing user’s satisfaction based on structural equation model was constructed.With the questionnaire survey,the maximum likelihood estimation method was used to fit the data,and the validity of the model is tested.Then,the connections between the factors that might affect the bike-sharing user’s satisfaction were analyzed.The results show that the order of factors according to their influences on the satisfaction were comfortableness,tangible,economy,convenience and enterprise service.Among them,the comfort of bike-sharing has the most significant impact on user satisfaction,and the tangible and economy also have significant influence on the satisfaction.

关 键 词：共享自行车 结构方程模型 满意度 影响因素 

分 类 号：U491[交通运输工程—交通运输规划与管理]