中国职业篮球联赛市场化运行机制创新研究  

Research on the Operation Mechanism Marketed Innovation of Chinese Professional Basketball Association

作　　者：陈钰婷 赵国华[1] 王楚楚 CHEN Yu-ting;ZHAO Guo-hua;Wang Chu-chu(College of Physical Education, Ningbo University, Ningbo 315211, China;Hangzhou Jialuyuan Primary School, Hangzhou 310012, China)

机构地区：[1]宁波大学体育学院,浙江宁波315211 [2]杭州市嘉绿苑小学,浙江杭州310012

出　　处：《浙江体育科学》2020年第3期48-51,56,共5页Zhejiang Sport Science

基　　金：国家社科基金一般项目(17BTY096)。

摘　　要：CBA竞赛的市场化机制是中国职业篮球发展的重要驱动条件。研究以市场化为理论基础,分析CBA竞赛运行主体、驱动机制、产品输出机制等弱市场化问题,确定符合市场运行机制的竞赛体系、建立以市场化为导向的俱乐部参与主体、形成多渠道的人才培养机制和健全外援使用策略对竞赛成绩的影响机制,是CBA竞赛机制创新的重要内容。The marketization mechanism of CBA is an important factor for the development of professional basketball sports in China.This study,as an important content of competition mechanism innovation of CBA,on the theory of marketization,analyzes the problems of weak marketization such as the main subject of CBA competition,the driving mechanism,the product output mechanism and so on.This study also helps to perfect the market-oriented system,to establish a market-oriented club participation of the subject,to form a multi-channel talent training mechanism and to improve the mechanism of foreign aid strategy on competition results.

关 键 词：职业篮球 运行机制 创新 

分 类 号：G80-05[文化科学—运动人体科学]