运动社交平台互动性与大学生锻炼坚持性的关系研究——以Keep为例  

Research on the Relationship between Interactiveness of Social Sports Platform and Exercise Persistence among College Students——Using Keep as an example

作　　者：郁彦妮[1] YU Yan-ni(Zhejiang Chinese Medical University, Hangzhou 310053, China)

机构地区：[1]浙江中医药大学,浙江杭州310053

出　　处：《浙江体育科学》2020年第3期81-85,共5页Zhejiang Sport Science

基　　金：2018年度浙江省高校访问学者教师专业发展项目(FX2018026)。

摘　　要：以Keep为例,依托技术接受模型(TAM),通过发放问卷随机抽取400名被试,采用相关分析和回归分析检验假设模型。探索锻炼承诺在运动社交平台和锻炼坚持性之间的中介解释机制。结果发现互动性能够通过自我效能、满意度、锻炼动机预测锻炼承诺,而锻炼承诺能够预测大学生的锻炼坚持性。研究为互动性促进大学生坚持锻炼提供了一定的理论依据,并为运动社交平台的设计提供了可借鉴的参考。Taking Keep as an example,based on the TAM model,randomly selects 400 participants through the questionnaire,and uses the relevant analysis and regression analysis to test the hypothesis model.Explore the intermediary mechanism between exercise commitment and exercise persistence.The results found that interactivity can predict exercise commitment through self-efficacy,satisfaction,and exercise motivation,and exercise commitment can predict college students'exercise persistence.The study provides a theoretical basis for enhancing college students’adherence to exercise through optimized interactiveness,and offers some proven guidance on designing social sports platform.

关 键 词：运动社交平台 互动性 锻炼坚持性 

分 类 号：G804.85[文化科学—运动人体科学]