基于市场细分原则的图书馆空间再造探析  

Analysis of Library Space Reengineering Based on Market Segmentation Principle

作　　者：孙超[1] 刘咸 Sun Chao;Liu Xian(Library of Nanjing University of Technology)

机构地区：[1]南京工业大学图书馆,南京210009

出　　处：《图书馆》2020年第5期87-92,共6页Library

摘　　要：各类读者对图书馆空间的需求越来越高,如何有效进行空间再造是图书馆面临的挑战。借鉴营销学市场细分原则,把众多读者对图书馆空间的不同需求进行细分,选择合适的空间细分变量,结合图书馆空间五元素原则,有针对性地进行细分改造,可以最大限度提高图书馆使用效率,满足服务半径内更多读者的多样化需求。The demand for library space is increasing due to various readers.How to effectively rebuild the space is the challenge that libraries have to face.Learn from the market segmentation principles of marketing,subdivide numerous readers’ different needs for library space,choose the appropriate space segmentation variables,and combine the five elements of library space to carry out targeted segmentation and transformation can maximize the efficiency of library use and meet the diverse needs of more readers within the service radius.

关 键 词：市场细分 空间五要素 空间再造 细分变量 

分 类 号：G25[文化科学—图书馆学]