基于层次分析法的高校餐饮外卖APP评价研究  

Study on evaluation of takeout catering APP in university based on analytical hierarchy process

作　　者：龚皓宁 王珊珊 左青 徐文宏 穆丽得尔·买那甫 Gong Haoning;Wang Shanshan;Zuo Qing;Xu Wenhong;Mulideer·Mainafu(School of Economics and Management,Beihang University,Beijing 100191,China)

机构地区：[1]北京航空航天大学经济管理学院,北京100191

出　　处：《无线互联科技》2020年第8期50-51,共2页Wireless Internet Technology

基　　金：北京航空航天大学教务处研究型教学项目(校教函【2015】6号)。

摘　　要：随着互联网的快速发展,网络已经成为现代人日常生活中不可或缺的部分。网上订餐由于其独有的便捷性,更能够轻而易举地被现代人接受。互联网上诞生的便捷订餐形式,也是电子商务应用的全新体现;从侧面来看,网上订餐也在帮助加速电子商务的应用。在高校,餐饮外卖APP的应用越来越普遍,对在校学生餐饮外卖APP的选取评价具有实际意义。文章构建了外卖APP的评价指标体系,应用层次分析法对目前市场中份额占比多的3家餐饮外卖APP—饿了么、美团外卖、百度外卖进行评价。With the rapid development of the Internet,the network has become an indispensable part of modern people’s daily life.Because of its unique convenience,online ordering is more easily accepted by modern people,this convenient form of ordering meals on the Internet is also a new embodiment of the application of E-commerce;from another side,the form of online ordering is also helping to accelerate the application of E-commerce.In universities,takeout catering APP is becoming more and more universal,it is of practical significance to select and evaluate takeout catering APP for the students in universities.This paper builds evaluation index system of takeout catering APP and applies analytical hierarchy process to evaluate three takeout catering APP that currently have high market share,they are Hungry,Meituan Takeout and Baidu Takeout.

关 键 词：餐饮外卖APP 信息资源评价 层次分析法 

分 类 号：F724.6[经济管理—产业经济] F719.3