健康中国视野下广场舞报道框架比较分析  

Comparative Analysis of Square Dance Reporting Frame in Building Healthy China

作　　者：姜诗斌[1,2] 叶维佳 王雪莲 JIANG Shibin;YE Weijia;WANG Xuelian(School of Journalism and Communication, Wuhan Univ., Wuhan 430072, China;Hubei Radio and Television Station, Wuhan 430071, China;Zhuhai Media Group, Zhuhai 519000, China;School of Journalism and Communication, Wuhan SportsUniv., Wuhan 430079, China)

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]湖北广播电视台,湖北武汉430071 [3]珠海传媒集团纸媒出版中心,广东珠海519000 [4]武汉体育学院新闻传播学院,湖北武汉430079

出　　处：《武汉体育学院学报》2020年第3期28-33,共6页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(15BXW039)。

摘　　要：广场舞作为我国一项群体性健身运动,近年来成为大众媒体关注的焦点。基于框架理论,运用内容分析法,对《人民日报》《中国体育报》和《南方都市报》2014—2017年以“广场舞舞者”为主题的报道进行了比较研究。《人民日报》呈现以政治框架为主,广场舞是政府机构进行政治宣传的工具;《中国体育报》的呈现倾向于体育框架的形式,官方体育机构将广场舞作为重要手段开展群众体育推广;《南方都市报》则用冲突框架,广场舞作为城市新移民群体以及底层群众“公共空间私有化”和“噪音扰民”的狂欢。在老龄化步伐加快和健康中国的战略背景下,大众媒介应采用积极老龄化的报道框架,关注广场舞舞者尤其是城市新移民群体社会资本的缺失和身份认同的困境,推动城市广场舞的规范发展,实现健康中国战略。As a fitness movement in China,square dance has become the focus of mass media in the recent years.Based on the framework theory and the content analysis,this paper conducted a comparative study on the reports of“square dancers”in People's Daily,China Sports Daily and Nanfang Metropolis Daily from 2014 to 2017.It was found that People's Daily mainly presented the framework of political achievements,and square dance was a tool for government to publicize political achievements.The presentation of China Sports Daily tended to be in the form of a sports framework,and the official sports organization took square dance as an important means to promote sports for all.Nanfang Metropolis Daily used the conflict as a framework for square dance as an orgy of“privatization of public space”and“noise nuisance”for the city's new immigrant groups and the underclass.Under the background of an aging society and building healthy China,the mass media should adopt the framework of reporting the aging,pay attention to the lack of social capital and identity dilemma of square dancers,especially the new urban immigrant groups,and the standardized development of urban square dance.

关 键 词：新闻传播 广场舞 媒介形象 报道框架 人民日报 中国体育报 

分 类 号：G80-05[文化科学—运动人体科学]