全国图书馆文化创意开发联盟营销策略研究  

National Library Cultural and Creative Development Alliance Marketing Research

作　　者：叶焕辉[1] YE Huan-hui(Heyuan Polytechnic,Heyuan 517000,China)

机构地区：[1]河源职业技术学院,广东河源517000

出　　处：《图书馆研究》2020年第2期57-61,共5页Library Research

基　　金：河源市哲学社会科学规划项目“基于文旅融合的河源融入粤港澳大湾区建设研究”(项目编号:HYSL19P37)的研究成果。

摘　　要：为了弘扬中华优秀文化,促进社会经济发展,全国图书馆文化创意开发联盟促进了我国图书馆文创工作向前发展。文章对"全国图书馆文化创意开发联盟"分别从线上和线下两个渠道进行深入研究,并提出重视文创产品的营销、多样化拓展营销渠道和推广方式、与外部机构联合、培养专业文创产品营销馆员等建议。In order to promote the excellent Chinese culture and promote social and economic development, the National Library Cultural and Creative Development Alliance promoted the development of the cultural creation work of our library. The article conducted in-depth research on the alliance from the online and offline channels respectively, and proposed corresponding development proposals,such as pay attention to the marketing of cultural and creative products,diversify and expand marketing channels and promotion methods,cooperating with external organizations to train professional cultural and cultivating product marketing librarians.

关 键 词：图书馆联盟 文创产品 市场营销 

分 类 号：G252.9[文化科学—图书馆学]