中国出版业高质量“走出去”的路径研究  

The"Going Abroad"Paths of High-quality Chinese Publishing Industry

作　　者：杨文欢[1] 冯若男 YANG Wen-huan;FENG Ruo-nan(Periodical Office,Zhejiang Gongshang University,Hangzhou,Zhejiang 310018,China)

机构地区：[1]浙江工商大学杂志社,浙江杭州310018

出　　处：《长沙理工大学学报（社会科学版）》2020年第3期60-65,共6页Journal of Changsha University of Science and Technology：Social Science

基　　金：浙江工商大学高等教育科学研究项目(xgy18031);浙江省高校学报编辑工作研究会重点项目(ZGXB201604)。

摘　　要：中国出版业高质量"走出去"是推动我国经济转型、提高国际影响力的重要手段,是我国高质量发展的重要内容。然而,当前我国出版业"走出去"还存在出版贸易逆差、出版物国际影响力不够、国际版权贸易经验不足、出版单位自主性不够、编辑职能过于单一等问题。为此,中国出版业应该立足国情,推动数字媒体产业的国际化,以"一带一路"沿线国家为突破并逐步推广,提高企业积极性,促进编辑职能转型,推动中国出版高质量"走出去"。The"Going abroad"of China's high-quality publishing industry is an important means to promote China's economic transformation and to enhance international influence,and an important part of China's high-quality development.However,there are still some problems such as publishing trade deficit,insufficiency of publications'international influence,lack of experience in international copyright trade,autonomy shortage of publishing units,and singleness of editing function.Therefore,based on the national conditions Chinese publishing industry should promote the internationalization of digital media industry,gradually popularize it within the countries along"The Belt and Road"as a breakthrough,improve the enthusiasm of enterprises,and promote the transformation of editorial function,thus finally promoting the high-quality Chinese publishing industry to go abroad.

关 键 词：“走出去”战略 高质量发展 数字出版 “一带一路”倡议 

分 类 号：G239.15[文化科学]