绿色农产品电商销售模式的困境及解决路径  

Analysis on the Legal Protection of Green Agricultural Development under Ecological Rationality

作　　者：王海霞[1] 初叶萍[2] 陈志珂 罗云菲 陈卓然 WANG Hai-xia;CHU Ye-ping;CHEN Zhi-ke;LUO Yun-fei;CHEN Zhuo-ran(University of Hubei Economics,Wuhan 430205,China)

机构地区：[1]湖北经济学院法学院,湖北武汉430205 [2]湖北经济学院,湖北武汉430205

出　　处：《物流工程与管理》2020年第5期16-20,共5页Logistics Engineering and Management

基　　金：湖北省人大课题“湖北省产业扶贫长效机制及其法治化保障路径研究”;H007学生科研课题“生态理性下农业绿色发展的法律保障问题探析”的阶段性成果。

摘　　要：在阅读了大量文献的基础上,文中对湖北省荆门市沙洋县五里埔镇六村的农村农产品生产及销售情况进行了实地调查。当地农产品的电商销售模式尚处于起步阶段,要想通过新型销售模式倒逼农业绿色发展究竟存在哪些障碍?研究发现,其主要在于成本效益、利益维护、制度保障三个方面。通过对访谈资料的深入分析,从政策层面提出了几点建议。On the basis of reading a lot of literature,we made a field investigation on the agricultural green development of six villages in Wulipu town,Sha Yang county,Jing Men city,Hubei province.The e-commerce sales model of local agricultural products is still in the initial stage.What are the obstacles to the green development of agriculture through the new sales model It is found that this is mainly in three aspects:cost-effectiveness,interest maintenance and system guarantee.Through in-depth analysis of the interview materials,we put forward several feasible suggestions.

关 键 词：农产品绿色发展 电商模式 制度保障 

分 类 号：F326.6[经济管理—产业经济]