浅析民国时期《闽北日报》广告语言特色  

On the Advertising Language of Minbei Daily in the Republic of China

作　　者：吴丹 WU Dan(School of Humanity and Teacher Education,Wuyi University,Wuyishan,Fujian 354300)

机构地区：[1]武夷学院人文与教师教育学院,福建武夷山354300

出　　处：《武夷学院学报》2020年第2期70-73,共4页Journal of Wuyi University

基　　金：武夷学院校级科研项目(XL201719S)。

摘　　要：作为民国时期福建闽北地区规模最大的一份报纸,《闽北日报》的广告在整份报纸版面中达到了四分之一。每个时代的广告语言都具有其自身的烙印,甚至有些还带有地方特色,因此非常有必要对地方报刊进行研究。对于民国时期的《闽北日报》而言,其广告语言在表达方式上具有显著的实用性,而且语言修辞多样、版面设计丰富,不仅能为今日的广告创作提供重要的思路,同时也可以折射出闽北地区的社会文化及广大人民的心理。Absteact:As the largest newspaper in the Fujian Province during the Republic of China,the advertisement of the"Minbei Daily"reached a quarter in the entire newspaper page.The advertising language of each era has its own brands,and even some local characteristics,so it is necessary to study local newspapers and periodicals.For the"Minbei Daily"during the Republic of China,its advertising language has significant practicability in expression,and its diverse language rhetoric and rich layout design can not only provide important ideas for today's advertising creation,but also reflect The social culture of the northern region and the psychology of the people.

关 键 词：民国时期 《闽北日报》 广告语言 特色 

分 类 号：G210.9[文化科学—新闻学]