探究城市居民本地域旅游规律及市场开拓策略——以江苏南京为例  

Explore the Urban Residents'Local Tourism Rules and Market Development Strategy:Taking Nanjing of Jiangsu as An Example

作　　者：宋立[1,2] Song Li(Nanjing Institute of Tourism and Hospitality,Nanjing of Jiangsu,211100;Nanjing Forestry University,Nanjing of Jiangsu,210037)

机构地区：[1]南京旅游职业学院,江苏南京211100 [2]南京林业大学,江苏南京210037

出　　处：《江苏商论》2020年第6期39-42,共4页Jiangsu Commercial Forum

基　　金：江苏高校哲学社会科学研究基金项目《新型城镇化背景下江苏古镇旅游新业态的族裔经济发展机制研究》(项目编号2017SJB0781)。

摘　　要：本文科学、客观地统计分析针对南京居民本地域旅游规律的旅游抽样调查人次及构成、旅游人均花费情况及构成、旅游消费意愿特征、旅游偏好特征、旅游服务质量评价、旅游决策行为特征、旅游感受、印象及旅游规律;探索南京居民本地域旅游的总体特征和细分规律、旅游目的地选择对南京旅游市场价值流动规律的影响,更精确地挖掘游客需求、开发新的旅游客源市场和旅游产品市场,提升南京市的旅游消费能力,增强区域整体旅游竞争力。This article is a scientific and objective analysis of the number and composition of the tourist sampling survey on the local tourism laws of Nanjing residents,the cost and composition of tourism per capita,the characteristics of tourism consumption will,the characteristics of tourism preference,the evaluation of tourism service quality,the characteristics of tourism decision-making behavior,tourism feeling and impression,and the law of tourism.Besides,it’s also to explore the overall characteristics and subdivision rules of local tourism of Nanjing residents,and the influence of tourist destination selection on the law of the value flow of Nanjing's tourism market,in order to more accurately excavate the tourist demand,develop new tourist market and tourism product market,improve the tourism consumption ability of Nanjing and enhance the overall tourism competitiveness of the region.

关 键 词：本地域旅游 旅游规律 市场开拓 南京居民 

分 类 号：F59[经济管理—旅游管理]