亲子游产品新媒体营销策略研究  

Research on New Media Marketing Strategies of Family Fun Products

作　　者：陈欣欣[1] Chen Xinxin(School of Management,Sanya University,Sanya 572022,Hainan)

机构地区：[1]三亚学院管理学院,海南三亚572022

出　　处：《江苏商论》2020年第6期51-53,共3页Jiangsu Commercial Forum

摘　　要：亲子游是属于旅游行业的一个分支,随着旅游行业的不断细分,渐渐形成独立的形式。随着社会收入的整体提升,使得人们能够将更多的精力从努力工作获得收入转向对子女的培养与教育当中,而亲子游也逐渐成为人们所选择的亲子陪伴方式之一。本文主要研究亲子游产品利用新媒体方式展开营销的思路与因素,并分析亲子游产品的营销现状和问题,最后为亲子游产品提出相应的营销策略。Parent-child travel is a branch of the tourism industry.With the continuous subdivision of the tourism industry,it gradually forms an independent form.With the overall increase in social income,people are able to shift their energies from hard work to income to the cultivation and education of their children,and parent-child travel has gradually become one of the parent-child companionships people choose.This article mainly studies the ideas and factors of parent-child game products using new media to develop marketing,and analyzes the marketing status and problems of parent-child game products,and finally proposes corresponding marketing strategies for parent-child game products.

关 键 词：新媒体 亲子游产品 营销策略 

分 类 号：F59[经济管理—旅游管理]