重庆县域旅游目的地竞争力测度及空间分布格局——基于主成分分析和聚类分析方法的研究  

The Measurement and Spatial Pattern of County Tourism Destination Competitiveness in Chongqing--A Study Based on Principal Component and Cluster Analysis

作　　者：邓世成 DENG Shicheng(Chongqing Technology and Business University,Chongqing 400067,China)

机构地区：[1]重庆工商大学数学与统计学院,重庆400067

出　　处：《新疆财经大学学报》2020年第2期53-62,共10页Journal of Xinjiang University of Finance & Economics

基　　金：重庆工商大学研究生创新型科研项目“国家级新区产业结构趋同及趋势预测——基于浦东、滨海和两江新区的比较”(yjscxx201910131)。

摘　　要：作为拉动地区经济发展的重要产业,旅游业在重庆经济发展中的重要地位日益凸显。本文从旅游业发展水平、自然生态环境、旅游相关企业、地区经济社会发展状况等4个维度构建旅游目的地竞争力综合评价指标体系,基于主成分分析和K-means聚类分析方法对重庆38个区县旅游目的地竞争力进行综合定量评价与对比分析。研究发现:重庆38个区县旅游目的地竞争力存在显著差异,主城片区旅游目的地竞争力最强;渝东北片区在旅游环境质量和旅游服务水平上均处于劣势,旅游业发展相对滞后;此外,重庆县域旅游目的地竞争力的强弱分布呈现出明显的圈层结构,具体表现为中心区域竞争力最强、西部较强、东南部次之、东北部最弱的分布态势。今后可通过打造精品旅游线路、制定差异化发展策略等举措,促进各区县旅游业协调发展,进而提高各区县旅游竞争力。As an important industry to promote regional economic development,tourism plays an increasingly important role in Chongqing's economic development.This paper constructs a comprehensive evaluation index system of tourism destination competitiveness from the four dimensions of tourism development level,natural ecological environment,tourism related enterprises,and regional economic and social development.Based on the principal component and K-means clustering method,this paper makes a comprehensive quantitative evaluation and comparative analysis of tourism destination competitiveness of 38 districts and counties in Chongqing.The results show that there are significant differences in the competitiveness of tourism destinations in 38 districts and counties of Chongqing,and the competitiveness of tourism destinations in the main urban area is the strongest;the northeast of Chongqing is at a disadvantage in the quality of tourism environment and the level of tourism service,and the development of Tourism industry is relatively backward;the distribution of the competitiveness of tourism destinations in Chongqing shows an obvious circle structure,showing the competitiveness of the central region The basic situation of the strongest,the stronger in the west,the second in the southeast and the weakest in the northeast.

关 键 词：旅游业 旅游目的地竞争力 空间分布 主成分分析 聚类分析 

分 类 号：F592.7[经济管理—旅游管理]