高校数字资源宣传推广策略研究  

The Challenge and Strategy Research of Digital Resource Promotion Service

作　　者：翟爽 李慧[1] Zhai Shuang;Li Hui

机构地区：[1]对外经济贸易大学图书馆

出　　处：《图书馆学研究》2020年第7期68-71,85,共5页Research on Library Science

摘　　要：随着高校图书馆不断增加数字资源采购比例,数字资源宣传推广工作愈加突显其重要性。通过对图书馆联盟、不同类型图书馆的数字资源宣传推广概述,梳理出目前数字资源宣传推广的主要形式,并重点分析数字资源宣传推广遇到的问题。论文提出以“资源”为突破口,建立宣传推广活动关联,建立数字资源宣传推广档案,打破单个数据库培训的宣传推广方式,拓展数据库宣传推广的外延等应对策略。With the increasing purchase proportion of digital resources in university libraries,the promotion service of digital resources has become more and more important.This paper introduces the main forms of digital resource promotion by summarizing the digital resource promotion of library alliances and different types of libraries,analyzes the problems encountered in digital resource promotion,and puts forward the strategies and methods to solve them.

关 键 词：数字资源 推广策略 

分 类 号：G258.6[文化科学—图书馆学] G250.7