乡村振兴背景下“云菌”品牌建设策略分析  

Analysis on the Brand Construction Strategy of“Yunjun”under the Background of Rural Revitalization

作　　者：李梦楠[1] 赵庆[1] LI Meng-nan;ZHAO Qing(North China Institute of Aerospace Technology,Langfang 065000,China)

机构地区：[1]北华航天工业学院,河北廊坊065000

出　　处：《中国食用菌》2020年第4期209-211,共3页Edible Fungi of China

基　　金：河北省大学生创新创业项目(S201911629013)。

摘　　要：云南食用菌品牌建设不仅能够在一定程度上加强对云南食用菌产品产业结构的优化,同时也能够推动云南食用菌产业发展并提高质量和增强云南食用菌产品在现代市场竞争能力。通过对乡村振兴背景下的云南食用菌品牌建设的研究和分析,探讨如何加快云南食用菌的品牌建设,以期为云南食用菌的品牌建设和发展提供一定参考。The rapid development of yunnan edible fungi industry,accelerate the construction of the brand,which is in the context of rural revitalization strategy to promote the development of Yunnan agriculture.Yunnan edible fungi can not only to a certain extent,enhance the brand construction in product optimization of industrial structure,at the same time also can promote the development of edible fungi industry in Yunnan province and improve quality,to develop the value chain,can say in the country revitalization of the background.Yunnan edible fungi can make the product enhancement in the modern market competition ability.Through the research and analysis of Yunnan edible fungi brand construction under the background of rural revitalization,this paper discusses how to accelerate the brand construction,in order to provide some reference for the brand construction and development of Yunnan edible fungi.

关 键 词：乡村振兴背景 云菌 品牌建设 价值链 

分 类 号：S646.9[农业科学—蔬菜学] R29[农业科学—园艺学]