基于重大事件的文字设计传播价值及应用研究  

Practical Communication Design based on the Text Communication of Major Events

作　　者：张磊[1] 方敏[1] Zhang Lei;Fang Min(School of Arts,Soochow University,Suzhou,Jiansu,215123)

机构地区：[1]苏州大学艺术学院,江苏苏州215123

出　　处：《湖南包装》2020年第2期11-14,共4页

摘　　要：文字作为记录语言符号的一种工具,可以传递感情,释放适当的行动力量和行为表达。从设计语言上来分析以文字作为主要元素的作品,来研究和学习以"形"为方式体现的宣传形式。同时结合近期重大社会卫生安全问题的宣传物料,最终总结出文字设计对于大众宣传的价值。As a tool for recording linguistic signs, words can convey emotions and release appropriate acting power and behavior expression. From the design language to analyze the works with text as the main element, to study and learn the form of propaganda embodied in the form of "shape". At the same time,combined with the recent publicity materials on major social health and safety issues, the value of text design for publicity is finally concluded.

关 键 词：文字招贴 创意特征 社会功能 公众传播 

分 类 号：J524[艺术—艺术设计]