基于调查问卷的男士西服着装偏好  

Preference analysis of men′s suit based on questionnaire

作　　者：黄晓洁 袁惠芬[2] 夏威 孟晓东 HUANG Xiaojie;YUAN Huifen;XIA Wei;MENG Xiaodong(School of Art,Anhui Polytechnic University,Wuhu 241000,China;Anhui Provincial Key Laboratory of Textile Fabric,Anhui Polytechnic University,Wuhu 241000,China;Anhui Hong′ai Company Limited,Anqing 246500,China)

机构地区：[1]安徽工程大学艺术学院,安徽芜湖241000 [2]安徽工程大学纺织面料安徽省高校重点实验室,安徽芜湖241000 [3]安徽红爱实业股份有限公司,安徽安庆246500

出　　处：《河南工程学院学报（自然科学版）》2020年第2期17-22,共6页Journal of Henan University of Engineering：Natural Science Edition

基　　金：安徽省重点研究与开发计划面上攻关项目(201904a05020067)。

摘　　要：从穿着场合、着装搭配、服饰配件、面料和色彩这5个方面分析了男性西服的着装因素,并通过问卷形式调查了江南地区20~60岁男性消费者的西服着装偏好。调查结果显示:该消费群体的西服色系偏好以黑白灰色系(中性色系)和冷色系为主,春夏季和秋冬季色系偏好基本一致;搭配偏好以西服搭配衬衫为主;对消费行为影响最大的3个因素依次为款式、色彩和面料;品牌专卖店和电商是该消费群体购买西服的主要方式。研究结果为设计和生产满足消费者需求的男士西服与改进营销方式提供了有价值的参考。This paper studies the preference of men′s suits,analyzing the specific application of wearing occasion,style,fabric,color matching and other factors in the design of men′s suits,and investigating the dressing factors and consumption factors that affect men′s suits through questionnaires.On this basis,it is clear that consumers have aesthetic preference for the color,collocation and accessories of men′s suits,as well as consumption preference for price,brand,consumption psychology and purchase behavior,etc.,so as to provide reference for the product design,development and market expansion of apparel enterprises.

关 键 词：男士西服 服装设计 调查问卷 着装偏好 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]