生态伦理视角下的包装设计策略研究  

Packaging Design Strategies in the Perspective of Ecological Ethics

作　　者：许双月 巩淼森 XU Shuangyue;GONG Miaosen(Jiangnan University,Wuxi 214122,China)

机构地区：[1]江南大学,无锡214122

出　　处：《工业工程设计》2020年第3期67-72,共6页INDUSTRIAL&ENGINEERING DESIGN

基　　金：国家社科基金艺术学重大项目(13ZD03)。

摘　　要：如今人与自然的矛盾愈发凸显,生态系统失衡、资源危机等挑战接踵而至,可持续发展观应运而生,成为时代命题,也是时代目标。包装设计自然应当顺应时代需求,站在生态伦理视角重新思考其发展路径。针对包装中“过度包装”、“用材浪费”等有悖可持续发展要求的现象,从生态伦理视角出发,探究生态环保包装设计策略。引入生态伦理学理论,总结包装设计潜藏的生态伦理挑战,说明绿色生态包装设计的必要性与可行性,结合案例分析并阐述其设计策略,归纳出绿色生态包装设计的基本原则与设计方法。从生态伦理视角审视包装设计,有助于设计者建立生态环保意识与责任意识,了解包装设计的时代需求;同时跳脱出传统思维模式,对包装设计进行优化与创新。Nowadays,the contradiction between human and nature is becoming more and more prominent,and challenges such as ecosystem imbalance and resource crisis come one after another.The concept of sustainable development emerges as the times require and is also the goal of the times.Packaging design deservedly should conform to the needs of the times and rethink its development path from the perspective of ecological ethics.The design strategy of ecologically environmental packaging is explored from the perspective of ecological ethics,aiming at the phenomena of“excessive packaging”and“waste of materials”in packaging which are against the requirements of sustainable development.The theory of ecological ethics is introduced to summarize the potential challenges of ecological ethics in packaging design and explain the necessity and feasibility of green ecological packaging design.Its design strategy is analyzed and elaborated in combination with cases to summarize the basic principles and design methods of green ecological packaging design.To examine packaging design from the perspective of ecological ethics is helpful for designers to establish the awareness of ecological environmental protection and responsibility,to understand the needs of packaging design in the era,and to optimize and make innovative packaging design by jumping out of the traditional thinking mode.

关 键 词：生态伦理 可持续发展 包装设计 绿色包装 

分 类 号：J524[艺术—艺术设计]