基于眼动跟踪的教育网页“优势区域”论证研究  

Demonstration Research on Dominant Area of Education Webpage Based on Eye Tracking

作　　者：徐卫卫 XU Wei-wei(Ningbo Economic&Trade School,Ningbo 315000)

机构地区：[1]宁波经贸学校,宁波315000

出　　处：《现代计算机》2020年第13期82-85,共4页Modern Computer

摘　　要：本实验为了明确学生在查看教育网页时注视页面的普遍特征,论证教育网页“优势区域”位置所在。实验借助瑞典Tobii T120型眼动仪对两种教育网页在区块注视时间和注视点个数两个维度上,通过标准差、方差、卡方检验等进行对比,得出大学生在浏览教育网页时总存在相同“视觉偏好区”网页的“中上部”区域。据此结论为网页设计的科学性和页面商业价值提供数据支撑。In order to clarify the general characteristics of the students'gaze on the education webpage,a verification experiment was designed to dem⁃onstrate the location of the"dominant area"of the education webpage.With the help of the Swedish Tobii T120 eye tracker,two types of ed⁃ucational webpages were compared in two dimensions:block time and number of fixation points.By comparing standard deviation,vari⁃ance,and chi-square test,it was concluded that students always exist when browsing educational webpages.The same visual preference ar⁃ea-the middle and upper area of the web page.Based on this conclusion,technical developers(including teachers and students)provide data support for the scientificity of web design and the commercial value of page blocks.

关 键 词：眼动跟踪 网页设计 注视点 视觉偏好 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]