公众食品药品科普信息需求调查与分析  

Investigation and Analysis of Public Demand for Popular Science Information of Food and Drug

作　　者：钟桂鸿 余小冬 刘丙龙 ZHONG Guihong;YU Xiaodong;LIU Binglong(School of Pharmacy,Guangdong Pharmaceutical University,Guangzhou,Guangdong,China 510006;Shanghai Pharmaceutical Association,Shanghai,China 200040)

机构地区：[1]广东药科大学药学院,广东广州510006 [2]上海市药学会,上海200040

出　　处：《中国药业》2020年第10期103-107,共5页China Pharmaceuticals

基　　金：广东省食品药品监督管理局科技创新项目[2018TDZ11]。

摘　　要：目的了解公众对食品药品科普内容及科普形式的需求,并以此开展有针对性的科普活动,提升科普宣传效果。方法采用问卷调查方式,以广东省为例开展调查,共发放问卷1 418份,回收有效问卷1 320份。将公众分为中小学生、普通公众(含大学生及25~59岁人群)、老年人(60岁及以上) 3类,分别分析食品药品科普内容需求、希望接收形式及宣传方式等内容。结果中小学生、老年人、普通公众对于食品药品科普内容较关注的3个话题均为食品安全、膳食营养及合理用药;老年人食品药品科普内容需求主要集中在慢性病饮食注意事项及常见误区、生活中的食品谣言和膳食营养3个方面;小学生更希望得到膳食营养、食品添加剂、食用色素等方面的科普知识,中学生对成瘾性毒品、新型毒品、膳食营养等方面有更强烈的科普需求;中小学生和普通公众偏爱手机/微信、科普网站等途径获取科普知识,老年人更愿意通过电视广播;中小学生更倾向于通过视频动画的形式接收科普知识,普通公众和老年人则首选图片的科普形式;中小学生更倾向于通过现场参观和问答互动的方式获取科普知识,普通公众和老年人则最希望通过现场咨询和现场参观的方式。结论该省公众参与食品药品科普活动意愿强烈,不同人群对科普内容及科普形式有不同需求,应根据不同人群需求组织不同类型的科普活动,增强科普工作的针对性和有效性。Objective To understand the public’s demand for the content and form of science popularization of food and medicine,and carry out targeted science popularization activities to improve the effect of science publicity. Methods A questionnaire survey was used to survey the public in Guangdong Province. A total of 1,418 questionnaires were distributed and 1,320 valid questionnaires were recovered. The public was divided into three categories: elementary and middle school students,the general public( including college students and people aged 25 to59),and the elderly( 60 years old and above). The contents of food and drug science popularization requirements,the form of hope for reception and the method of publicity were analyzed separately. Results The three topics most concerned by the elementary and middle school students and the elderly were food safety,dietary nutrition and rational use of drugs. The demand for popular science content of food and drug for the elderly mainly focused on three aspects: dietary precautions and common misunderstandings of chronic diseases,food rumors in life and dietary nutrition;elementary and middle school studentspreferred to get scientific knowledge in dietary nutrition,food additives,edible pigments,etc.,while middle school students had stronger popular science demand for addictive drugs,new drugs,dietary nutrition,etc.;in terms of the demand for popular science approaches,the elementary and middle school studentsand the general public preferred mobile phones/phones,popular science websites and other channels,while the elderly preferred to acquire popular science knowledge through television broadcasting;in terms of the demand for popular science forms,the elementary and middle school studentspreferred to receive popular science knowledge through the form of video animation,and the general public and the elderly preferred the popular science form of pictures;in terms of the demand for popular science publicity methods,theelementary and middle school studentswere more likely to o

关 键 词：食品药品知识 科普需求 科普内容 科普宣传 药事管理 

分 类 号：R95[医药卫生—药学]