长尾理论视域下视频网站的生存法则  

The survival rules of video websites from the perspective of the Long Tail Theory

作　　者：黄景兰 HUANG Jing-lan(School of Music, Hubei Normal University, Huangshi 435002,China)

机构地区：[1]湖北师范大学音乐学院,湖北黄石435000

出　　处：《湖北师范大学学报（哲学社会科学版）》2020年第3期52-55,共4页Journal of Hubei Normal University（Philosophy and Social Science）

摘　　要：随着Web2.0时代的到来,传统大众传播中点对面的传播格局被打破,由大众传播衍生出个性化的“小众传播”。基于用户订阅和协同过滤数据,视频网站得以为用户提供便利高效的推荐服务,因而具备传统媒体播放平台无可比拟的传播优势。随着生产工具的普及,使无数“小众传播”促成视频网站内容的长尾,传播工具的普及引发视频网站内容传播的长尾,搜索工具的普及引发视频网站信息需求的长尾,不断发展的视频网站也面临新的机遇和挑战。With the advent of the Web2.0 era,the communication pattern across the point in traditional mass communication has been broken,and personalized"niche communication"has been derived from mass communication.Based on user subscriptions and collaborative filtering of data,video sites are able to provide users with convenient and efficient recommendation services,and thus have unparalleled communication advantages over traditional media playback platforms.With the popularization of production tools,countless"niche communications"have contributed to the long tail of video website content.The popularity of communication tools has triggered the long tail of video website content dissemination,and the popularization of search tools has triggered the long tail of video website information demand.The evolving video website also faces new opportunities and challenges.

关 键 词：视频网站 小众传播 长尾理论 WEB2.0 新媒体 

分 类 号：G206.3[文化科学—传播学]