基于数字化营销能力的营销专业人才培养模式研究  

Research on the Training Mode of Marketing Professionals Based on the Ability of Digital Marketing

作　　者：许翀寰[1] XU Chonghuan(Zhejiang Gongshang University,Hangzhou,Zhejiang 310018)

机构地区：[1]浙江工商大学,浙江杭州310018

出　　处：《科教导刊》2020年第4期60-61,共2页The Guide Of Science & Education

基　　金：浙江工商大学校级高等教育研究课题(xgy19038)。

摘　　要：本文通过剖析数字营销的本质,结合大数据营销环境下对营销人员新的综合能力的要求,提出本科层次市场营销专业学生培养的具体改革措施,促使学生能将市场营销学理论方法与实践紧密结合,提升竞争力。Based on the analysis of the essence of digital marketing, combined with the requirements of new comprehensive ability of marketing personnel under the environment of big data marketing, this paper puts forward specific reform measures for the cultivation of undergraduate level marketing students, so as to promote the students to combine the theory and practice of marketing closely and enhance their competitiveness.

关 键 词：数字化营销 教学模式改革 专业培养 

分 类 号：G642[文化科学—高等教育学]