古镇旅游地开发休闲农业利益主体合作博弈分析  

Analysis of Cooperative Game among the Interest Main Body of Developing Leisure Agriculture in Tourism Destination of Ancient Town

作　　者：张瑛 李晋宏 ZHANG Ying;LI Jinhong(Geography Science College,Taiyuan Normal University,Jinzhong 030619,China;Management Department,Taiyuan Normal University,Jinzhong 030619,China)

机构地区：[1]太原师范学院地理科学学院,山西晋中030619 [2]太原师范学院管理系,山西晋中030619

出　　处：《忻州师范学院学报》2020年第2期59-64,共6页Journal of Xinzhou Teachers University

摘　　要：以在古镇旅游地开发休闲农业为出发点,基于利益相关者理论界定古镇旅游地休闲农业开发主体,通过构建企业与居民、企业与政府、政府与居民以及企业、政府和居民博弈模型,分析合作开发休闲农业的居民租金保障、利益诉求渠道是否畅通、土地价值变化风险、企业是否有违规开发行为等利益矛盾,并针对三个合作开发主体的利益分配问题提出相关建议,有效实现自下而上的管理。如:政府要保持居民利益诉求渠道畅通;居民建立维权组织,依靠舆论力量,表达利益诉求;企业为居民提供土地价值变化预测与经营收入信息等利益分配和利益表达的建议。Starting from the development of leisure agriculture in tourist destinations of ancient towns,the main body of leisure agriculture development of ancient towns is defined based on stakeholder theory. By constructing a game model between enterprises and residents,enterprises and government,government and residents as well as enterprises,government and residents,the paper analyzes the conflicts of interests of cooperative development of leisure agriculture,such as residents’ rent guarantee,whether the interest demand channel is smooth,the risk of land value change,and whether enterprises have illegal development behaviors. At the same time,relevant suggestions are put forward for the benefit distribution of the three cooperative development subjects to effectively realize the bottom-up management. For example,the government should keep the channels of residents’ interest appeals open;residents establish rights organizations,rely on the power of public opinion,and express their interests;enterprises provide residents with land value change prediction,operating income information and other benefits distribution and interest expression suggestions.

关 键 词：古镇旅游地 休闲农业开发主体 合作博弈 

分 类 号：F592[经济管理—旅游管理]