互联网+背景下无人超市SWOT分析及营销策略研究  

SWOT Analysis and Marketing Strategy Research of Unmanned Supermarket in Internet Plus Background

作　　者：刘天一 姚水洪[1] LIU Tianyi;YAO Shuihong(Beijing University of Chemical Technology,Beijing 100029,China)

机构地区：[1]北京化工大学,北京100029

出　　处：《物流科技》2020年第5期73-75,共3页Logistics Sci-Tech

摘　　要：互联网+的普及和以阿里、京东为代表的电子商务发展影响着现代人的消费习惯,同时给零售行业带来了新的挑战和机遇,以无人超市为代表的新零售产业在国内已经初具规模。文章从无人超市发展现状入手,详细分析了无人超市在目前阶段发展存在的机遇与问题。运用PEST分析法、SWOT分析模型对无人超市的营销环境发展状况进行总结;根据分析结果对无人超市在未来的发展趋势及存在的问题,最后综合现状、问题、趋势对无人超市在后续发展提出了相应建议。The popularity of Internet plus and the development of e-commerce represented by Ali and Jingdong have influenced the consumption habits of modern people,and brought new challenges and opportunities to the retail industry.The new retail industry represented by unmanned supermarkets has begun to take shape in China.Starting from the current situation of the development of the unmanned supermarket,this paper analyzes in detail the opportunities and problems existing in the development of the unmanned supermarket at the present stage.Using PEST analysis method and SWOT analysis model to summarize the development of the marketing environment of the unmanned supermarket;according to the analysis results,the development trend and existing problems of the unmanned supermarket in the future;finally,combining the current situation,problems and trends,the corresponding suggestions for the unmanned supermarket in the follow-up development are put forward.

关 键 词：无人超市 SWOT分析 营销策略 

分 类 号：F716[经济管理—产业经济]