新媒体赋权与农民工城市化发展的个案研究  

A Case Study of New Media Empowerment and Urbanization Development of Migrant Workers

作　　者：宋颖慧[1] 管成云[2] SONG Ying-hui;GUAN Cheng-yun

机构地区：[1]陕西师范大学文学院,陕西西安710119 [2]陕西师范大学新闻与传播学院,陕西西安710119

出　　处：《新闻大学》2020年第4期66-83,121,共19页Journalism Research

基　　金：国家社会科学基金一般项目(19BXW061);教育部人文社会科学研究青年项目(18YJC860009);陕西省社会科学基金项目(2018N05)。

摘　　要：长期以来,现有研究习惯于从制度结构层面笼统地将农民工视为一个同质化的弱势群体,对该群体内部分化所产生的"打工精英"缺少关注。为此,本研究以家装工长为案例,探讨他们当中的"打工精英"在城市化发展过程中是如何利用新媒体进行自我赋权而改变自己的弱势处境的。本研究发现,农民工家装工长依托新媒体技术在信息、关系、行动层面的赋权,使个体的能动性得到了极大的发挥而获得了自我发展的空间,由此逐渐摆脱了经济上的弱势地位,成了底层群体羡慕的对象。农民工家装工长使用新媒体进行自我赋权的过程,是他们获取有用信息、拓展社会关系网络、通过互动与表达行动赢得客户信任的过程。这些工长依托新媒体赋权,不断地获得城市化发展的机会和资源,这使他们在经济收入方面发生了重大改变。当然,新媒体赋权的效能也不能片面夸大。因为新媒体赋权只是一种辅助性的力量。农民工在城市化发展的过程中,必须要具有和城市资源交换的职业技能,以此才能把握新媒体赋权产生的机会和资源而获得发展的市场空间。For a long time, researchers generally habit to regard migrant workers as a homogeneous disadvantaged group from the level of institutional structure, but pay little attention to the "working elite" generated by the internal differentiation of this group. Therefore, the study focuses on the internal differentiation of migrant workers, taking household-decoration foremen as an example, to explore how the "elites" among them can use new media to empower themselves in the process of urbanization and change their vulnerable situation. This study finds that relying on the empowerment of new media technology at the levels of information, relationship and action,homedecoration foremen have greatly developed their individual initiative and gained the space for self-development, thus gradually gotten rid of the economic weak position and become the object who the bottom group admire. Of course,the effectiveness of new media empowerment can not be exaggerated. Because new media empowerment is only a supplementary force. In the process of urbanization, migrant workers must have the professional skills of exchanging resources with cities, so as to grasp the opportunities and resources of new media empowerment and obtain the market space for development.

关 键 词：农民工 新媒体赋权 信任 

分 类 号：G206[文化科学—传播学]