高校学报社会效益提升与经营路径探索——以《蚌埠学院学报》为例  

Social Benefits Improvement and Business Path Exploration in University Journals

作　　者：朱家席[1] ZHU Jiaxi(Journal Editing Department,Bengbu University,Bengbu, Anhui 233030, China)

机构地区：[1]蚌埠学院学报编辑部,安徽蚌埠233030

出　　处：《安徽理工大学学报（社会科学版）》2020年第2期99-102,共4页Journal of Anhui University of Science and Technology:Social Science

摘　　要：在注重提升社会效益的同时,高校学报仍应关注自身的经济效益建设。针对高校学报自身的一些办刊特点,以《蚌埠学院学报》为例,提出推动学报与地方用户的专业化对接与融合、建立期刊联盟形成凝聚力和竞争力、在学报经营策划中介入融媒体思维、广泛借助社会资源助力学报建设等建议,积极探索高校学报社会效益提升与经营的创新之路,实现社会效益与经济效益的双赢。While focusing on Improving social benefits,university journals should still pay attention to their own economic benefits.According to some characteristics of journals of colleges and universities,Taking the Journal of the Bengbu University asan example,it is proposed to promote the professional docking and integration of journals and local users,establish journal alliances to form cohesion and competitiveness,intervene in the thinking of media convergence in journal management planning,extensively use social resources to assist journal construction suggestions,Actively explore the path of innovation in the improvement and operation of social benefits in university journals,and achieve a win-win situation for social and economic benefits.

关 键 词：高校学报 社会效益 对接与融合 期刊联盟 融媒体 众筹平台 

分 类 号：G237.5[文化科学]