瑶族档案文化传播的现有特点与未来发展  

The Present Characteristics and Future Development of Yao’s Archival Culture Communication

作　　者：郑慧[1] 来凤仪 ZHENG Hui;LAI Feng-yi(Research Center for Nationalities,Guangxi University for Nationalities,Nanning 530006;Nanning Archives Bureau,Nanning 530028;Management School,Guangxi University for Nationalities,Nanning 530006)

机构地区：[1]广西民族大学民族研究中心,南宁530006 [2]南宁市档案局,南宁530028 [3]广西民族大学管理学院,南宁530006

出　　处：《山西档案》2020年第3期103-109,共7页Shanxi Archives

摘　　要：瑶族档案文化传播发展到今天,呈现出复杂的特点:惠及个人、民族、地区、国家和全球;传承与创新同步;官方性与民间性兼有;物质化与非物质化并存;内化与外化同在;线上线下合力联动;单列式与组合拳相结合等。未来发展将朝着瑶族档案网站规划建设应更加凸显特色和功能;开通瑶族档案官方微博、微信,扩大微信朋友圈;与大型门户网站、视频网站、直播网站、手机视频客户端等新媒体合作;设计并推出瑶族档案文化游戏APP;利用国家重大战略,推动瑶族档案文化"走出去"等几个方面迈进,逐步达到瑶族档案文化传播效果的最大化,实现瑶族档案文化的最大值。Today,Yao’s archival culture communication presents complex characteristics:benefiting individuals,nationalities,regions,countries and the world;inheritance and innovation are synchronized;official and unofficial together;materialization and dematerialization coexist.internalization and externalization exist together;online and offline joint efforts;the combination of single-column style and modular style.Yao’s archival culture communication will develop in the following areas such as more prominent features and functions in the construction of Yao’s archives website;opening official microblog,wechat,and expand wechat circle of friends of Yao’s archives;cooperate with new media such as large portal website,video website,live broadcast website and mobile video client;design and launch Yao’s archives culture game APP;using the major national strategies to push Yao’s archival culture to"going out",so as to gradually maximize the communication effect of Yao’s archival culture and realize the maximum value of Yao’s archival culture.

关 键 词：瑶族档案文化传播 档案文化 文化传播 

分 类 号：G270[文化科学—档案学]