我国农村电子商务物流成本分析  

Analysis of E-commerce Logistics Cost in Rural Areas of China

作　　者：梁坤[1] LIANG Kun(Taiyuan Tourism College,Taiyuan 030032,China)

机构地区：[1]太原旅游职业学院,山西太原030032

出　　处：《物流科技》2020年第6期46-47,共2页Logistics Sci-Tech

摘　　要：中央一号文件已经连续四年提及农村电子商务问题。在政策支持下,农村电商得到了快速的发展。虽然农村电商物流配送已成为我国"农村幸福工程"的重要项目,但是城乡间物流配送体验仍有很大差距。物流公司更愿意将资源集中在城市网点而非农村,这严重阻碍着我国农村电商物流的发展。究其原因发现农村电商物流成本过高直接影响了物流企业的积极性,因此文章对农村电商物流成本的影响因素展开分析,并针对这些影响因素提出了相应的优化策略。China’s No.1 central document has mentioned rural e-commerce issues for four consecutive years. Rural e-commerce has been rapidly developed in the policy support. Although rural e-commerce logistics and distribution has become an important project of" rural happiness project" in China,there is still a big gap in logistics and distribution experience between urban and rural areas. Logistics companies are more willing to concentrate resources in urban outlets than in rural areas, which seriously hinders the development of rural e-commerce logistics in China. It is found that the high cost of e-commerce logistics in rural areas directly affects the enthusiasm of logistics enterprises. Therefore, this paper analyzes the influencing factors of e-commerce logistics cost in rural areas, and puts forward the corresponding optimization strategies for these influencing factors.

关 键 词：电子商务 物流成本 优化分析 

分 类 号：F713.365.1[经济管理—产业经济]