中小农业企业农业众筹平台选择评价体系构建  

Construction of Evaluation System for the Selection of Agricultural Crowdfunding Platform of Small and Medium-sized Agricultural Enterprises

作　　者：邱碧珍[1] QIU Bizhen(Kah Kee College, Xiamen University, Fujian 363105, China)

机构地区：[1]厦门大学嘉庚学院,福建厦门363105

出　　处：《安徽广播电视大学学报》2020年第2期1-7,共7页Journal of Anhui Radio & TV University

基　　金：福建省社会科学规划项目“闽西南协同发展区物流协同发展的动态测度、联动机制与提升路经研究”(项目编号:FJ2019B103)。

摘　　要：如何选择和评价农业众筹平台对中小农业企业意义重大。从定位、运营能力、治理能力、服务能力和收费模式五个维度构建中小农业企业进行农业众筹平台选择的评价指标,并运用层次分析法将评价指标进行层次分解和指标权重的确定。将研究的结果应用于漳州某中小农业企业,并应用模糊综合评价法对淘宝众筹、京东众筹、苏宁众筹和点筹网四个主流的农业众筹平台进行评价,提出中小农业企业要适时调整平台选择等提议。How to choose and evaluate the agricultural crowdfunding platform is of great significance to small and medium-sized agricultural enterprises.This paper constructs the evaluation indexes for small and medium-sized agricultural enterprises to select crowdfunding platform from five dimensions:positioning,operation ability,governance ability,service ability and charging mode.And then it uses AHP to decompose the evaluation indexes and determine the weights of the indexes.The results of the study are applied to a small and medium-sized agricultural enterprise in Zhangzhou,and the fuzzy comprehensive evaluation method is used to evaluate four mainstream agricultural crowdfunding platforms such as Taobao crowdfunding,JD.com crowdfunding,Suning crowdfunding,and Dianchou crowdfunding.It finally suggests that small and medium-sized agricultural enterprises should adjust the platform selection in time.

关 键 词：农业众筹平台 中小农业企业 评价体系 层次分析法 

分 类 号：F324.9[经济管理—产业经济] F302.6