泰国曼谷会展旅游SWOT分析及其发展策略研究  

SWOT Analysis and Development Strategy Research on Convention and Exhibition Tourism in Bangkok,Thailand

作　　者：吴倩[1] 潘艳芬 Wu Qian;Pan Yan-fen(School of Business,Guizhou University of Finance and Economics,Guiyang,Guizhou 550025;School of History and Ethnic Culture,Guizhou University,Guiyang,Guizhou 550025)

机构地区：[1]贵州财经大学工商学院,贵州贵阳550025 [2]贵州大学历史与民族文化学院,贵州贵阳550025

出　　处：《贵州商学院学报》2020年第2期40-47,共8页Journal of Guizhou University Of Commerce

基　　金：国家社会科学基金项目“资源视角下中美欧城市化历史及模式比较研究”(15XJL018)。

摘　　要：会展旅游是新时代经济新生引擎,也是对各国家经济发展有极大贡献的重要行业。基于泰国曼谷会展旅游相关数据,研究运用SWOT方法分析其会展旅游业发展优势、劣势和面临的机遇挑战,从政府干预、行业内部整合、加强科技运用和人才培养四个方面提出发展策略。Convention and exhibition tourism is a new economic engine in the new era and an important industry that greatly contributes to the economic development of various countries.Based on the data related to Bangkok Convention and Exhibition Tourism in Thailand,the SWOT method was used to analyze its development advantages,disadvantages,opportunities,and challenges.The article tried to propose development strategies from four aspects:government intervention,internal integration of the industry,strengthening the application of technology and talent training.

关 键 词：会展旅游 SWOT分析 旅游发展策略 泰国曼谷 

分 类 号：F592.7[经济管理—旅游管理]