精准服务:肇庆国际马拉松赛事实践与思考  

Precise Service:Practice and Thinking of Zhaoqing International Marathon

作　　者：梁金玉[1] 黎夏舒 LIANG Jin-yu;LI Xia-shu(Sports College of Guangdong Peizheng College,Guangzhou 510830;Longjiang Vocational and Technical School Department of Basic,Foshan 528318,China)

机构地区：[1]广东培正学院体育学院,广东广州510830 [2]龙江职业技术学校基础部,广东佛山528318

出　　处：《军事体育学报》2019年第4期59-61,71,共4页Journal of Military Physical Education and Sports

基　　金：2017年广东高校省级重点平台和重大科研项目广东省教育科学“十三五”规划课题“精准服务:高校体育现代化演进的职能与生态定位”(2017GXJK195)。

摘　　要：大众体育蓬勃发展的时代背景下,我国马拉松赛事成为热潮,其价值与我国全民健身需求、社会经济发展、城市文化建设高度契合。以肇庆国际马拉松赛事为研究对象,运用文献法、田野调查法,结合参与马拉松赛的实践工作经验,针对存在的问题,围绕肇庆马拉松提供精准服务,为肇庆马拉松的发展和城市马拉松运动开展的优化提供参考。Under the background of the vigorous development of mass sports,marathon in China has become an upsurge.Its value is highly consistent with the needs of national fitness,social and economic development,and urban cultural construction.This paper takes Zhaoqing International Marathon as the research object,uses literature method,field research method,combined with the practical work experience of participating in the marathon,aiming at the existing problems,provides accurate services around Zhaoqing marathon,and provides reference for the development of Zhaoqing marathon and the optimization of urban marathon.

关 键 词：马拉松 肇庆 精准服务 市场 大众体育 

分 类 号：G822.8[文化科学—体育训练]