新时代我国乡村体育旅游可持续发展研究  

Research on the Sustainable Development of Rural Sports Tourism in the New Era

作　　者：黄鹂 马学智[1] 张成明[1] HUANG Li;MA Xue-zhi;ZHANG Cheng-ming(Wushu Institute,Beijing Sports University,Beijing 100084,China)

机构地区：[1]北京体育大学中国武术学院,北京100084

出　　处：《体育文化导刊》2020年第3期19-23,共5页Sports Culture Guide

基　　金：湖南省体育局一般项目(2017XH084);衡阳市社会科学基金项目(2017D096)。

摘　　要：运用文献资料法、实地考察法等,对新时代持续发展乡村体育旅游的意义、乡村体育旅游可持续发展面临的问题及应对策略进行研究。主要结论:新时代持续发展乡村体育旅游具有加快乡村旅游产业升级、推动城乡要素流动、增强人民健身意识、扩大民俗传统体育宣传的意义;存在的问题主要包括产业创新不足、制度安排薄弱、发展基础及其开发有待进一步提高、专业人才短缺。可持续发展的策略:打造体育旅游综合体,创新营销方式;建立规划系统,规范管理;建设基础设施,优化乡村环境;深化教育改革,重视政策引导等。This research studies significance,problems and strategies of the sustainable development of rural sports tourism in the new era by using the methods of literature review and on-the-spot investigation.Main conclusions are as follows:its significance lies in speeding up rural tourism industrial upgrading,promoting urban and rural elements flow,improving people's fitness awareness and expanding the publicity of traditional folk sports.The existing problems mainly include insufficient industrial innovation,weak industrial system arrangement,lack of exploitation and shortage of professional talents.This paper puts forward some strategies such as:building sports tourism complex and innovating marketing methods,establishing planning system and standard management,constructing the infrastructure,optimizing the rural environment,deepening education reform and attaching importance to policy guidance.

关 键 词：乡村体育旅游 乡村振兴 可持续发展 新时代 

分 类 号：G80-05[文化科学—运动人体科学] F592[文化科学—体育学] F323[经济管理—旅游管理]