基于ELES模型的失地农民与城市居民体育消费结构比较分析  

Comparative Study on the Sports Consumption Structure of Landless Peasants and Urban Residents Based on ELES Model

作　　者：张国清[1] 彭雨[1] 王冬冬[2] 王新[3] ZHANG Guo-qing;PENG Yu;WANG Dong-dong;WANG Xin(Department of Physical Education,Hunan Institute of Science and Technology,Yueyang 414006,China;P.E College of Hunan Agriculture University,Changsha 410128,China;Changsha Aeronautical Vocational and Technical College,Changsha 410124,China)

机构地区：[1]湖南理工学院体育学院,湖南岳阳414006 [2]湖南农业大学体育学院,湖南长沙410128 [3]长沙航空职业技术学院体育部,湖南长沙410124

出　　处：《广州体育学院学报》2020年第3期4-8,共5页Journal of Guangzhou Sport University

基　　金：湖南省社会科学成果评审委员会课题(编号:XSP20YBC195);湖南省教育厅重点项目(编号:19A204)。

摘　　要：运用ELES模型比较分析了2017年失地农民与城市居民体育消费结构。结果表明:失地农民体育边际消费倾向低于城市居民,需着力提升;体育消费市场仍然存在增量空间,但消费投向差异明显,需区别对待;体育器械、体育旅游、体育资讯、体育鉴赏、体育棋牌等将成为失地农民与城市居民未来共同消费的热点,需积极开发;体育资讯和体育鉴赏在失地农民与城市居民增量结构和实量结构中比重都很小,需正确引导;各项体育消费支出与可支配收入呈极显著正相关,需增加收入;除城市居民体育服装外,其它各项体育消费需求都属于价格弹性,受价格影响大,需合理定价;失地农民收入水平低、对未来收入预期不明、勤俭节约、健康意识淡薄等,需积极破解。The thesis uses the ELES model to compare the sports consumption structure of landless peasants and urban residents.It believes that the sports marginal propensity to consume of landless peasants is lower than that of urban residents,to improve hard;The sports consumption market still exist incremental space,but the consumption on each are not identical,to treat differently;Sports equipment,sports tourism,sports information,sports card,sports appreciation will become the future consumption hot spots,to develop actively;The proportion of sports information and sports appreciation in the incremental structure and the actual structure is very small,to guide correctly;There is a significant linear relationship between all kinds of sports consumption expenditure and disposable income,to increase income;In addition to urban residents sports clothing,other sports consumption all belong to the rich own price elasticity and affected by price,to price reasonably.Low level of income,the unknown anticipation of future income,thrifty consumption concept and sports health consciousness is the main reason that restricts the sports consumption of landless peasants,to solve actively.

关 键 词：失地农民 城市居民 体育 消费结构 ELES模型 边际消费倾向 

分 类 号：G80[文化科学—运动人体科学]