“一带一路”背景下我国体育文化传播研究  

Research on the Dissemination of Sports Culture in China Under the Background of“One Belt and One Road”

作　　者：谢罗希[1] 梁冬冬[2] XIE Luo-xi;LIANG Dong-dong(School of Physical Education,Central South University for Nationalities,Wuhan 430000,China;Institute of Physical Education,South China University of Technology,Guangzhou 510641,China)

机构地区：[1]中南民族大学体育学院,湖北武汉430000 [2]华南理工大学体育学院,广东广州510641

出　　处：《广州体育学院学报》2020年第3期50-53,共4页Journal of Guangzhou Sport University

摘　　要：以"一带一路"背景下中国体育文化传播为研究对象,借助文献阅读与现状调查等方法,整理归纳了"一带一路"背景下中国体育文化传播的意义以及内外部环境,从政府、企业、社会组织三个主体论述了"一带一路"背景下我国体育文化传播的传播模式,得出了体育文化传播需要深挖文化资源、创新传播媒介、拓展传播受众、落实传播监管的结论。Taking the dissemination of Chinese sports culture under the background of“one belt and one road”as the research object,with the help of literature reading and current situation investigation,this paper summarizes the significance and internal and external environment of the dissemination of Chinese sports culture under the background of“one belt and one road”.From the three main bodies of the government,enterprises and social organizations,it discusses the propagation mode of sports culture in China under the background of“one belt and one road”.It is concluded that sports culture communication needs to dig deep cultural resources,innovate the media,expand the audience and implement communication supervision.

关 键 词：“一带一路” 体育文化 传播 

分 类 号：G80[文化科学—运动人体科学]