未来媒体架构:平台媒体的模块化结构探析  

Future Media Framing: Analysis on the Modular Structure of Platform Media

作　　者：权玺[1] QUAN Xi(School of Journalism and Communication,Lanzhou University,Lanzhou 730000,China)

机构地区：[1]兰州大学新闻与传播学院,甘肃兰州730000

出　　处：《兰州大学学报（社会科学版）》2020年第2期68-73,共6页Journal of Lanzhou University（Social Sciences）

基　　金：兰州大学中央高校基本科研业务费专项资金资助项目“媒介智能化背景下的平台媒体演化研究”(18LZUJBWZY097);兰州大学新闻与传播学院“丝绸之路新闻传播创新研究培育项目”。

摘　　要：因应着人工智能的时代浪潮,未来媒体架构亦随之而变。平台媒体既是现阶段媒介发展的最优选择,同时也是未来媒体演化的前序节点。在当下这个充斥着高度复杂性和极度不确定性的媒介生态之下,平台媒体之所以具备如此强大的适应性效率,则在于其采取了更具复杂适应性特质的模块化结构。从这一角度来看,平台媒体是在开放、共生和学习的联系规则之下由一群能够自主聚合及自由离散的模块化参与者经过自组织演化过程而形成的一种"模块簇群"(modular cluster)。未来,基于这种复杂适应性模块化结构,平台媒体将一边不断分化出跨边界的利基模块,一边持续聚合为无边界的产业集群,并最终构建一个彼此渗透、开放包容的模块化未来媒体生态系统。In response to the trend of artificial intelligence, future media framing would change likewise. As the best option for media development at this stage, platform media also serves as early node for future media evolution. Under current media ecosystem full of high complexity and extreme uncertainty, it achieves such a strong adaptive efficiency by precisely adopting a modular structure with more complex adaptive characteristics. From this perspective, platform media is regarded as"modular cluster", formed by a group of modular participants capable of autonomous aggregation and free dispersion, and through a process of self-organized evolution, under rules of openness, symbiosis and learning. Based on this complex adaptive structure, it will continue to differentiate into cross-border niche modules, while continually converging into non-bounded industrial clusters, and ultimately form a modular future media ecosystem of mutual penetration, openness and inclusiveness.

关 键 词：未来媒体 平台媒体 系统架构 模块化 递归性结构 

分 类 号：G210[文化科学—新闻学]