商品过度包装现状及消解策略探究  

Research on Current Situation of Commodity Over-Packaging and the Resolution Strategy

作　　者：周梦文 黎厚斌[1] ZHOU Mengwen;LI Houbin(School of Printing and Packaging,Wuhan University,Wuhan 430079,China)

机构地区：[1]武汉大学印刷与包装系,湖北武汉430079

出　　处：《包装学报》2020年第2期47-56,共10页Packaging Journal

摘　　要：包装的减量绿色化是行业未来的必然趋势。目前我国商品包装仍存在一定程度的过度包装现象,主要表现为包装的保护功能、储运功能和促销功能不恰当。过度包装危害了环境,侵害了消费者权益,同时还影响了市场秩序和社会风气。概述了我国限制过度包装的相关法律规制,从法律规制及配套措施、传统的消费观念及市场竞争、设计水平及技术手段等方面分析了造成过度包装现象的原因,并针对性地提出了建立法律体系、征收过度包装税、细化包装分类标准、改进包装设计理念、加强技术研发等消解过度包装的可行思路和策略。The reduction and greening of the packaging industry have become an inevitable trend for the future.At present,there is still a certain degree of excessive packaging in China’s commodity packaging,which is mainly manifested by the inappropriate protection function,storage and transportation function,and promotion function.Excessive packaging harms the environment,the rights and interests of consumers.Furthermore,it affects the market order and social conduct.The relevant laws and regulations that restricting excessive packaging in China were introduced.The reasons for excessive packaging caused by legal regulations and supporting measures,traditional consumer concepts and market competition,design level and technical means were analyzed.Some feasible ideas and strategies for eliminating excessive packaging have been proposed,such as establishing a legal system,levying excessive packaging taxes,refining packaging classification standards,improving packaging design concepts,and strengthening technical research and development.

关 键 词：过度包装 法律规制 消解策略 

分 类 号：TB489[一般工业技术—包装工程]