栏目点击率分析模型在图书馆门户网站建设中的应用与探索  

Application and Exploration of Column Click Rate Analysis Model in the Portal Website of Library

作　　者：吴志强[1] WU Zhi-qiang

机构地区：[1]西南交通大学图书馆,成都610031

出　　处：《四川图书馆学报》2020年第3期62-66,共5页Journal of The Library Science Society of Sichuan

摘　　要：在分析梳理西南交通大学图书馆门户网站用户数据的基础上,构建栏目点击率分析模型,利用热力图工具,将抽象的分析数据与具体的页面形象化设计相结合,为新一代门户网站建设提供决策依据。实践证明,利用栏目点击率分析模型指导图书馆门户网站栏目建设,能更准确地预测用户行为和需求,解决图书馆门户建设中栏目重要性识别、摆放位置合理性等问题。Based on the analysis of the existing library portal system operation and maintenance data,an analysis model of column click-through rate is constructed.The heat map tool is used to combine the historical record data with the visual design of the portal page,providing the decision basis for the construction of the new portal website.It has been found that the model can predict the user behavior and demand more accurately,and solve the problems of the column importance identification and placement rationality in the portal construction of the library.

关 键 词：栏目点击率分析模型 热力图 图书馆门户 应用实践 

分 类 号：G250[文化科学—图书馆学]