基于价值链和范围经济效应的酒店竞争力研究--以海南省为例  

Research on Hotel Competitiveness Based on Value Chain and Scope Economic Effect--Take Hainan Province as an Example

作　　者：闫静[1] 朱沁夫[1] YAN Jing;ZHU Qin-fu(University of Sanya,School of Tourism and Hospitality Management,Sanya 572000,China)

机构地区：[1]三亚学院旅游与酒店管理学院,海南三亚572000

出　　处：《海南广播电视大学学报》2020年第2期80-86,共7页Journal of Hainan Radio & TV University

基　　金：2019年海南省社科规划课题“基于价值链理论的海南酒店竞争力提升研究”(编号:HNSK(GJ)19-04)成果之一。

摘　　要：海南酒店目前已经形成聚集效应,在旅游业与区域经济发展中发挥效用。竞争力提高一直是学术界和经营界关注的重点领域,酒店竞争力提升可以从酒店本身要素出发,也可以从区域酒店发展出发。海南当前旅游业发展现状使得酒店竞争更易受到区域产业发展的影响,引入价值链和范围经济理论,分析两者在实现酒店竞争优势的内在统一性,以合作和共享为前提,构建战略联盟,促进酒店在产业范畴和区域范畴以一体化、多元化的方式实现价值链增值和区域范围经济,有助于酒店获得成本优势和差异化优势,从而提高竞争力。At present,Hainan hotels have formed a clustering effect,which plays an important role in tourism and regional economic development.The improvement of competitiveness has always been the focus of academic and business circles.The improvement of hotel competitiveness can start from the elements of the hotel itself or the development of regional hotels.The current situation of tourism development in Hainan makes the hotel competition more vulnerable to the influence of regional industry development.The paper introduces the theory of value chain and scope economy,analyzes the internal unity of the two in realizing the competitive advantage of hotels,builds strategic alliance on the premise of cooperation and sharing,and promotes the hotel to realize the value chain value-added and regional value-added in an integrated and diversified way in the industrial and regional areas scope economy helps hotels to gain cost advantage and differentiation advantage,so as to improve competitiveness.

关 键 词：价值链 范围经济 酒店竞争力 

分 类 号：F592.7[经济管理—旅游管理]