老年旅游市场营销策略分析  

Analysis of the Marketing Strategy of the Elderly Tourism

作　　者：李帅帅 LI Shuai-shuai(Shanghai University of Finance and Economics,Shanghai 200083,China)

机构地区：[1]上海财经大学,上海200083

出　　处：《中小企业管理与科技》2020年第10期46-47,共2页Management & Technology of SME

摘　　要：近年来,我国逐渐步入老龄化社会,这在一定程度上促进了我国老年旅游业的发展。就目前而言,老年人的数量较大,且大部分老人都有较多的空闲时间和资金,在人们生活水平不断提高的情况下,老年人追求舒适的生活,组团出游的可能性就会有所增加。如果旅游行业想要在老年市场占有一席之地,就应当科学合理地做好老年旅游市场营销策略,从而实现进一步发展的目标,论文对此展开了探究。In recent years,China has gradually stepped into an aging society,which promotes the development of China's elderly tourism to a certain extent.At present,the number of the elderly is large,and most of the elderly have more free time and money.With the continuous improvement of people's living standards,the elderly are pursuing more comfortable life,and the possibility of group travel will increase.If the tourism industry wants to occupy a place in the elderly market,it should make a scientific and reasonable marketing strategy for the elderly tourism,so as to achieve the goal of further development.This article will make an exploration on this.

关 键 词：老年人 旅游市场 营销策略 

分 类 号：F592[经济管理—旅游管理]