技术、传播与社会:中国主流媒体融合发展路径--以长三角地区12家主流媒体为例  

Technology,Communication and Society:The Development Paths of China’s Mainstream Media Convergence——A Case Study of Mainstream Media in the Yangtze River Delta

作　　者：李沁[1,2,3] 徐诚 赵凡瑜 LI Qin;XU Cheng;ZHAO Fanyu(School of Journalism and Communication,Renmin University of China,Beijing 100872)

机构地区：[1]中国人民大学新闻学院,北京100872 [2]中国人民大学国家传播战略研究中心 [3]中国人民大学新闻与社会发展研究中心

出　　处：《中国人民大学学报》2020年第3期132-141,共10页Journal of Renmin University of China

基　　金：中国人民大学“双一流”建设阶段性成果:马克思主义新闻观研究中心项目“国家传播战略与社会认同研究”(RMXW2018A004)。

摘　　要：中国主流媒体融合进入关键期,技术理性和社会多样性的矛盾,虚拟传播无边界和现实管理归属的矛盾都在加剧。长江三角洲是主流媒体融合的先行区,对全国有示范意义。上海、江苏、浙江12家媒体的实践显示媒体融合已从内容和人才融合步入资源和产业整合阶段,推动社会结构变革,形成沉浸云平台等多种发展模式,但尚未摆脱路径分歧、融合浅表等问题。融合发展路径包括:顶层设计先行,集中党政资源支持主流媒体,技术开发全国一盘棋,减少重复建设,等等。As China’s mainstream media convergence enters a critical period,the contradiction between technological rationality and social diversity is intensifying,as well as that between borderlessness of virtual communication and the attribution of physical management The Yangtze River Delta is the leading area of China’s mainstream media convergence,providing a significant example to the whole country.The practice of the 12 media outlets in Jiangsu,Zhejiang and Shanghai demonstrates that media convergence has gone from the integration of content and talents into the integration of resources and industry,promoting the transformation of social structure and forming multiple development modes such as immersive cloud platform.However,it has not yet extricated itself from path differences,superficial integration and other issues.The development paths of media convergence include top-level design first,concentration of government resources to support mainstream media,national unification in technology development,reduction in repetitive construction,and so on.

关 键 词：媒体融合 主流媒体 新媒体平台 沉浸传播 

分 类 号：G206[文化科学—传播学]