全产业链视角下国内邮轮产业纵向一体化研究  

Research on vertical integration of domestic cruise industry from the perspective of whole industry chain

作　　者：高卢君 吴明远[1] 陈琳[1] 马霄霏 GAO Lujun;WU Mingyuan;CHEN Lin;MA Xiaofei(School of Management Studies,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学管理学院,上海201620

出　　处：《智能计算机与应用》2020年第3期180-182,共3页Intelligent Computer and Applications

基　　金：上海工程技术大学创新项目(0233-E3-0903-1901101);邮轮产业链的协同发展研究(18KY0340)。

摘　　要：经过十年的发展,中国已成为全球重要的邮轮市场。在政府的大力支持下,中国邮轮港口建设、船队引进、邮轮市场成效卓著。未来中国邮轮产业将从"求规模"向"增效益"转变,从邮轮港口向邮轮全产业链延伸。本文基于全产业链的视角分析邮轮行业纵向一体化发展可行性,并从技术、市场、港口、销售以及人才培养五个方面给出具体建议。After ten years of development,China has become an important global cruise market.With the strong support of the government,China's cruise port construction,fleet introduction and cruise market have achieved remarkable results.In the future,China's cruise industry will transform from"seeking scale"to"increasing benefits"and extend from cruise ports to the whole cruise industry chain.This paper analyzes the feasibility of vertical integration of the cruise industry from the perspective of the whole industrial chain,and gives specific suggestions from five aspects,which are technology,market,port,sales and personnel training.

关 键 词：邮轮全产业链 邮轮制造 邮轮公司 邮轮港口 邮轮旅行社 

分 类 号：F590[经济管理—旅游管理]