独立动机与主观规范对创业动机的影响机制  

Effect mechanism of independence motivation and subjective norms on entrepreneurship intention

作　　者：陈戈[1] 石瑾 Chen Ge;Shi Jin(Business School,Shantou University,Shantou 515063,Guangdong,China;Ford Motor Research and Engineering(Nanjing)Co.,Ltd,Nanjing 210000,Jiangsu,China)

机构地区：[1]汕头大学商学院,广东汕头515063 [2]福特汽车工程研究(南京)有限公司,江苏南京210000

出　　处：《科研管理》2020年第5期269-278,共10页Science Research Management

基　　金：国家社会科学基金:“基于权变视角的个体网店创业团队特征与创业团队非正式治理研究”(14BGL018);广东省自然科学基金:“电商创业团队绩效与团队承诺的影响因素与作用机制--基于粤东淘宝村个体网店的实证研究”(2017A030307009)

摘　　要：创业动机是个体开展创业活动的内在驱动因素,本文基于"个体-情境互动"理论,通过问卷调查广东省370个90后青年样本,采用结构方程与分层回归分析,探讨了中国集体文化情境下,独立动机与主观规范对90后青年创业动机的影响机制。研究表明,独立动机通过个人对创业的态度的完全中介效应影响创业动机;主观规范通过个人对创业的态度和感知的行为控制的部分中介效应影响创业动机;独立需求对主观规范与创业动机的关系具有负向的调节作用,对个人对创业的态度与创业动机的关系具有正向的调节作用。Nowadays, mass entrepreneurship and innovation is a fresh wave in China, and Chinese has published many policies to encourage and support entrepreneurship. And the after-90s young people are regarded as the generation who are influenced by western culture. They seem to take more highly of freedom, individuality, and independence. Therefore, to become an entrepreneur is an attractive choice for some college graduates. Many researchers focus on the drive for individual entrepreneurship. Many researchers agreed that the intention for entrepreneurship is the drive for individual entrepreneurial behaviors. Furthermore, the factors influence the entrepreneurship motivation arise researchers′ attention. The theory of planned behavior is one of effective models to interpret the effect mechanism. Factors in TPB, personal attitude towards entrepreneurship and perceived behavioral control are significant predict factors for entrepreneurship intention, while subjective norms′ effect on intention of entrepreneurship is still controversial. So do personal attitude towards entrepreneurship and perceived behavioral control still have impact on intention of entrepreneurship in China? Do subjective norms make effect on the entrepreneurship intention? What are the relationship among these factors? These questions are needed to be solved. And the other question is that there are quite different views on the source of the entrepreneurial intention. Some researchers hold the view that specific personal traits of entrepreneur make who they are, for example, grit, courage, and need for independence, which value the specific people. And the other researchers think the situation perceived by entrepreneurs, which value the specific situation. The researchers of this article hope to integrate both theories based on the Person-Situation Interactions Theory. Based on the Theory of Person-Situation Interactions, the researcher made an investigation among 370 post-90s young people in a college in Guangdong province, China, to discuss the ef

关 键 词：创业动机 独立动机 主观规范 独立需求 

分 类 号：B849[哲学宗教—应用心理学] C939[哲学宗教—心理学]