“南展西扩”战略下云南省冰雪产业发展研究  

Research on the Development of Ice-Snow Industry in Yunnan Province under the Strategy of"South-West-Expansion"

作　　者：季文[1] 张平 JI Wen;ZHANG Ping(Division of Physical Education and Research,Tourism and Culture College of Yunnan University,Lijiang Yunnan 674199,China)

机构地区：[1]云南大学旅游文化学院体育教学研究部,云南丽江674199

出　　处：《文山学院学报》2020年第3期66-70,共5页Journal of Wenshan University

基　　金：云南省教育厅科学研究基金项目“云南体育产业和旅游产业融合发展研究”(2018JS813)。

摘　　要：2022年北京冬奥会的成功申办,冰雪运动"南展西扩"战略的全面推进,使开展冰雪运动的地域不断扩展。采用文献资料、实地考察等研究方法对云南省冰雪产业的发展现状进行汇总,对存在的问题进行分析,主要包括自然环境的局限、冰雪场馆的缺乏、专业人才的匮乏、群众意识的淡薄和产业发展的滞后;并提出打造高原训练基地、合理规划场馆建设、培养冰雪专业人才、营造冰雪文化氛围、开发冰雪旅游市场的发展对策。Under the backdrop of the successful bidding of the 2022 Beijing Winter Olympic Games and the all-around promotion of the strategy of"South-West-Expansion",the requirements for the winter sports expanded in more areas.This paper summarizes the current situation of the development of ice-snow industry in Yunnan Province through documentation and field investigation,and analyses the existing problems,including the limitation of natural environment,the lack of ice-snow venues,professionals,public consensus and industrial development.It also puts forward the establishment of highland training bases,the rational planning of facilities construction,and the cultivation of ice-snow professionals and culture,and market development strategies.

关 键 词：南展西扩 云南省 冰雪产业 发展 

分 类 号：G86[文化科学—体育训练]