基于新媒体的农产品网络化营销创新研究  

Research on Innovation of Network Marketing of Agricultural Products based on New Media

作　　者：刘婷婷 左琳琳 陈宇欣 黄思佳 周艳敏 LIU Tingting;ZUO Linlin;CHEN Yuxin;HUANG Sijia;ZHOU Yanmin(school of Humanities,Jiamusi University;School of Economics and Management,Jiamusi University,Jiamusi 154000,China)

机构地区：[1]佳木斯大学人文学院 [2]佳木斯大学经济与管理学院,黑龙江佳木斯154000

出　　处：《科技创业月刊》2020年第5期127-129,共3页Journal of Entrepreneurship in Science & Technology

基　　金：佳木斯大学创新创业训练项目“东极莲花黑猪的网络化运营”(201910222035)。

摘　　要：随着网络化时代的蓬勃发展,新媒体技术的发展对企业市场营销模式产生了巨大影响,只有企业自身不断转变营销观念,利用前沿的自媒体技术和方案拓宽营销范围,不断学习新媒体营销手段,方可在新媒体时代的蓬勃发展中实现可持续发展。随着人们越来越注重生活品质,对食品安全有着较高要求,以“东极莲花黑猪”为研究对象,探索企业在网络新媒体技术环境下如何开展营销。With the vigorous development of the network era,the development of new media technology has had a great impact on the marketing model of enterprises.Only enterprises themselves constantly change their marketing concepts,and make use of cutting-edge self-media technology and programs to broaden the scope of marketing,keep learning new media marketing means,in order to achieve sustainable development in the new media era of vigorous development.As people pay more and more attention to the quality of life,there is a higher demand for food safety.Taking the"East Pole Lotus black pig"as the research object,this paper explores how to carry out marketing in the environment of network new media technology.

关 键 词：企业 消费者 东极莲花黑猪 新媒体 网络化营销 

分 类 号：F724.6[经济管理—产业经济] F323.7