基于逆向多属性在线拍卖的工程招投标机制设计研究  

Research on Engineering Bidding Mechanism Design Based on Reverse Multi-attribute Online Auction

作　　者：王雅娟 吴杰[1] 邵嫄 WANG Yajuan;WU Jie;SHAO Yuan(Evergrande School of Management,Wuhan University of Science and Technology,Wuhan 430081,China;Center for Service Science and Engineering,Wuhan University of Science and Technology,Wuhan 430081,China;School of Business Administration,Guangdong University of Finance,Guangzhou 510521,China)

机构地区：[1]武汉科技大学恒大管理学院,湖北武汉430081 [2]武汉科技大学服务科学与工程研究中心,湖北武汉430081 [3]广东金融学院工商管理学院,广东广州510521

出　　处：《建筑经济》2020年第6期29-33,共5页Construction Economy

基　　金：国家自然科学基金资助项目(71601150,71501147);湖北省教育厅哲学社会科学研究项目(19Q024);武汉科技大学服务科学与工程研究中心开放基金项目(CSSE2017KA01)。

摘　　要：为了解决建设工程招投标中工程项目的不公平分配而导致的资源浪费问题,引入多属性拍卖和在线拍卖,设计了一种逆向多属性在线拍卖机制。理论分析表明:该机制允许投标人随时进入和离开拍卖平台;实现招标人即时决策;激励投标人真实报告自己的成本以及到达和离开时间;吸引投标人自愿参与拍卖;使得投标人在一个更为公平的环境下竞争。最后通过一个算例演示该机制在实际中的应用。In order to solve the problem of resources waste caused by unfair distribution of engineering projects in construction project bidding,this paper introduces multi-attribute auction and online auction,and designs a reverse multi-attribute online auction mechanism.Theoretical analysis shows that the mechanism not only can allow the contractors to enter and leave the auction platform at any time,but also can make real-time decisions.In addition,the mechanism can motivate the contractors to report his own costs and arrival and departure times truly,and attract contractors to participate in the auction voluntarily,thus making the contractors compete on a more level playing field.Finally,an example is given to show how to applicate this mechanism in practice.

关 键 词：工程招投标 逆向多属性拍卖 在线拍卖 激励相容 个体理性 

分 类 号：F407.9[经济管理—产业经济]