农产品产销对接模式与机制创新研究  

Research on the Mode and Mechanism Innovation of Agricultural Products Production and Marketing

作　　者：刘益星[1] 姬孟丹[1] LIU Yi-xing;JI Meng-dan(Hebei University of Economics and Bisiness,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学,河北石家庄050061

出　　处：《黑龙江农业科学》2020年第4期104-106,共3页Heilongjiang Agricultural Sciences

基　　金：2019年度河北省社会科学发展研究课题(2019041203002)。

摘　　要：农产品作为消费者必需商品,具有普遍性。如何做好农产品产销对接,保护农户利益和消费者权益,保持农业健康良好发展,是乡村振兴战略的重要抓手。本文对实施农产品产销对接的必要性和重要基础进行了分析,提出了农产品产销对接的创新模式,最后提出了具体措施:一是搭建对接平台,畅通产销对接渠道;二是发挥互联网科技技术,实现产销精准安全对接;三是培育农村电商新业态,促进产销精准对接;四是立足农业高质量发展,实施品牌培育提升行动;五是发挥农业合作社等组织的指导和服务作用,促进农民增收。As a necessary commodity for consumers,agricultural products are universal.How to do a good job in the production and marketing of agricultural products,protect the interests of farmers and consumers,and maintain the healthy and sound development of agriculture is an important starting point in the strategy of Rural Revitalization.This paper analyzed the necessity and important basis of the implementation of agricultural products production and marketing docking,put forward the innovative mode of agricultural products production and marketing docking,and finally puts forward specific measures:first,build a docking platform to unblock the production and marketing docking channels;second,give full play to Internet technology to achieve accurate and safe docking of production and marketing;third,cultivate new business forms of rural e-commerce to promote accurate docking of production and marketing;fourth,it is based on the high-quality development of agriculture to implement the action of brand cultivation and promotion;fifth,it is to give full play to the guidance and service role of agricultural cooperatives and other organizations to promote the increase of farmers'income.

关 键 词：农产品 产销对接 创新 乡村振兴战略 

分 类 号：F32[经济管理—产业经济]