手机使用能促进农户采用IPM技术吗  

Can Mobile Phone Promote the Adoption of IPM Technology by Farmers?

作　　者：闫贝贝 张强强[1] 刘天军[1] YAN Beibei;ZHANG Qiangqiang;LIU Tianjun

机构地区：[1]西北农林科技大学经济管理学院,杨凌712100

出　　处：《农业技术经济》2020年第5期45-59,共15页Journal of Agrotechnical Economics

基　　金：教育部人文社会科学项目(编号:16XJA790006);国家自然科学基金面上项目(编号:71773089)。

摘　　要：本文利用陕西省576户苹果种植户的调研数据,运用二元Logit模型和中介效应模型从设备接入和信息利用两个方面分析手机对农户采用IPM技术的影响,并在此基础上分析多维度农户认知在手机对IPM技术采用过程中的作用机制。在使用工具变量克服内生性后的模型结果表明:手机对农户IPM技术采用有显著正向影响。对比分析信息设备接入和信息利用对农户IPM技术采用的影响发现:信息设备接入和信息利用对农户IPM技术采用均有显著正向影响,但信息利用的影响更大。农户的可持续农业生产方式认知和农药施用认知在设备接入和信息利用对农户IPM技术采用的影响中具有部分中介效应;农户农药影响认知只在信息利用对农户IPM技术采用的影响中具有中介效应。基于此,本文提出要加强农村信息化建设,重点提高农户的信息利用能力;在推广IPM技术时,要充分考虑农户的异质性,实行有针对性的推广措施。This paper uses the survey data of 576 apple growers in Shaanxi Province, and uses the binary Logit model and mediation effect model to analyze the impact of mobile phones on IPM technology of farmers in terms of information equipment access and information utilization. Dimensional farmer cognition plays a role in the adoption of mobile phones to IPM technology. The results of using instrumental variables to overcome endogeneity indicate that mobile phones have a significant positive impact on farmer IPM technology adoption. Comparing and analyzing the impact of information equipment access and information utilization on the adoption of IPM technology by farmers, it is found that information equipment access and information utilization have a significant positive impact on the adoption of IPM technology by farmers, and the impact of information utilization is greater. Farmers’ awareness of sustainable agricultural production patterns and awareness of pesticide application have partial mediating effects on the impact of equipment access and information utilization on farmers’ IPM technology adoption;farmers’ pesticide impact perception only has a mediating effect on the adoption of information affects farmers’ IPM technology. Based on this, this paper proposes to strengthen the rural informatization construction, focusing on improving the information utilization capacity of farmers;when promoting IPM technology, it is necessary to fully consider the heterogeneity of farmers to implement targeted promotion measures.

关 键 词：IPM技术 手机 设备接入 信息利用 农户认知 中介效应 

分 类 号：F326.13[经济管理—产业经济] F323.3